How teaching and learning is evolving in Africa
For a while there have been many platforms dedicated to providing information on the African fashion industry.
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Insights and Analysis
How to Bootstrap your Fashion Brand
Thomasina R. Legend Since COVID, it is uncertain how easy it will be for new fashion brands to gain investment. That is why bootstrapping...
Top Strategies to use to Increase Conversions
Thomasina R. Legend As a fashion brand/business, your conversion rate is the most crucial metric in digital marketing. A conversion can...
How to Incorporate the Diaspora Into Your Brand Marketing Process and Strategy
Thomasina R. Legend The world has become a global stage where barriers are no longer an issue where marketing your product or service can...
How to Get your Fashion Brand Investor Ready
Thomasina R. Legend Independent businesses often overlook the fact that they would most likely need to raise capital if they are going to...
Challenges you may face as a startup and how to overcome them.
Thomasina R. Legend As fashion designers, entrepreneurs and creative enthusiasts, starting a new business can be both exhilarating and...
5 Designers Shaping East Africa’s Fashion Industry
Wandile Tevin Andrews Every generation paves the way for the next. The baton of creativity is passed down from generation to generation,...
Fashion Collaborations That Have Made An Impact On The South African Fashion Industry
Wandile Tevin Andrews Africa's influence on global fashion has continued to accelerate, powered by growing digital connectivity and...
Resilience of African Fashion: How the landscape is restructuring to thrive in uncertain economies
Wandile Tevin Andrews The African fashion industry has proven itself to be a force of power and unrelenting resilience. In an already...
Fashion Education: How COVID-19 is Changing the Fashion Education Landscape
Thomasina R. Legend Are fashion studies still imperative for a career in fashion in these dire times after a pandemic as horrific as...
The Revolution of African Gender-Neutral Fashion & The Designers at the Forefront of the Revolution
Thomasina R. Legend As the fashion industry becomes increasingly more inclusive, creativity blooms, and gender-neutral designers...
African Fashion Designers Bringing their Heritage to Fashion
Thomasina R. Legend Heritage is more than the inherited traditions, monuments, objects and combined cultures; it is also the range of...
Developing a viable business plan for a fashion brand
Thomasina R. Legend Creating and writing a business plan is crucial in developing any creative idea to ascertain its viability. A...
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